Area Sales Manager - General Trade South

Position: Area Sales Manager - General Trade South

Location: Tamilnadu

Type: Full-time

Job Description :

Job Purpose:

The Area Sales Manager (ASM) - General Trade Sales will be responsible for managing sales operations within a specific geographical area. The ASM will work closely with the Regional Sales Manager to execute sales strategies, ensure effective distribution, and maintain strong relationships with retailers and distributors.

Key Responsibilities:

  • Develop and execute area-specific sales strategies to achieve sales targets.
  • Manage and expand relationships with key distributors, retailers, and business partners in the area.
  • Coordinate with the marketing and logistics teams to ensure product availability and visibility.
  • Conduct market visits and maintain a high level of presence within the area.
  • Monitor competitor activities and provide feedback to the management team.
  • Prepare and present regular sales reports to the Regional Sales Manager.
  • Train and support sales executives to maximize performance and achieve targets.

Qualifications & Skills:

  • 5+ years of experience in sales, with a focus on general trade or distribution channels.
  • Strong communication, leadership, and relationship-building skills.
  • Ability to analyze sales trends and adjust strategies accordingly.
  • Experience in the eyewear, retail, or consumer goods industries is preferred.
  • Strong local market knowledge and network.