Executive Sales - General Trade

Position: Executive Sales - General Trade

Location: Western UP

Type: Full-time

Job Description :

Job Purpose:

The Sales Executive - General Trade Sales will be responsible for promoting and selling Ronak Optik’s products to retailers, wholesalers, and distributors in a designated area. The Sales Executive will play a key role in driving brand awareness and increasing product sales through regular customer visits, relationship-building, and sales support activities.

Key Responsibilities:

  • Achieve individual sales targets by promoting Ronak Optik’s products to general trade accounts.
  • Develop and maintain strong relationships with retailers, distributors, and wholesalers.
  • Provide product knowledge, promotional support, and sales training to customers.
  • Conduct regular market visits, ensuring product availability and visibility at the retail level.
  • Track competitor activities and provide feedback to the sales team.
  • Prepare and submit sales reports, maintaining accurate records of customer interactions and sales activities.
  • Participate in sales meetings, trainings, and promotional events.

Qualifications & Skills:

  • 2-5 years of experience in sales, preferably in general trade or consumer goods.
  • Strong communication, interpersonal, and negotiation skills.
  • Ability to build and maintain long-term customer relationships.
  • Self-motivated and goal-oriented.
  • Knowledge of the optics, eyewear, or retail industry is an advantage.